ARK

ARK are a London-based team of highly skilled editors producing beautifully crafted content across film, television, commercials and music promos. The name ARK comes from a play on the idea of the narrative arc that is used in filmmaking. 
The team wanted to be able to combine the shape used to explain a typical story arc with their company name. This was done simply by cutting through the letters and allowing either the top or bottom half to be semi-transparent — revealing the moving image beneath. An animation of the letters breaking apart is a nod to the old techniques of cutting film in the editing process.
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Client: ARK 
Web Development: James Wright
Role: Logo Design and Web Application
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