Commissioned to design a publication for the five-year strategy for Create Collaborative Arts who support and facilitate collaborative arts practice across Ireland. The brief asked for a contemporary, creative visual solution — one that could conceptually represent the strategy's core themes while also communicating the organisations's many initiatives and innovative thinking.
The result needed to be eye-catching and flexible enough to sustain use across the publication's 40 pages and also into online and event launch assets. Working closely with the Create team on the content of the strategy led to a solution that defined the four goals of Support, Sustain, Connect and Advocate both individually and then combined them to illustrate the overall strategic objective.
Each goal was represented by its own colour and a grouping of multi-coloured spheres that reflected its theme and then layered together for the cover image. In doing so, a visual analogy for collective activity, diversity and co-operation is expressed and a flexible system created for a range of applications.
A special fluorescent pink ink was used as the primary colour to represent the values that underpin the organisation's aims and four colour for the goals were mixed with percentages of the pink to give materials a vibrant look and reflect the energy and optimism within Create's plans.
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Images: Cover and spreads of publication design and client photos from launch event.