The Irish Development Education Agency (IDEA) wanted to find a way to promote the innovation of its members and partners as well as expand its existing brand toolkit. Through an iterative process with the IDEA team, Clare Lynch Design designed a tabloid-size publication for distribution.
Special attention was paid to creating a piece that followed standards for sustainable production methods and the environmentally conscious guidelines as set out by Ireland's Design Declares initiative. A limited digital run was produced to cut back on waste; a cellulose compostable bag was used for the packaging and a lightweight recycled paper was chosen.
Two issues have been produced to date with the cover design updated to incorporate a new colour way and displalying the article titles around the frame.
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Images: Animation for social media; 2024 front cover design and interior spreads; Updated cover for 2025 issue and interior spreads.
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Client: IDEA Role: Concept, Design and Production.
Credits: The Newspaper Club (printing)
Credits: The Newspaper Club (printing)