![](https://cdn.myportfolio.com/d97969099a61beebaa8c02e6fd627c0b/09d87758-6596-4556-8d69-cbfa95e81a26_rw_1920.jpg?h=adc3f81f09fe26e60d64e3b945c14af3)
![](https://cdn.myportfolio.com/d97969099a61beebaa8c02e6fd627c0b/3bb5419e-6c4b-45fa-b50a-66b44a2b54c1_rw_1920.jpg?h=7bc5e4e61f991f65ca1851c168d91a1d)
![](https://cdn.myportfolio.com/d97969099a61beebaa8c02e6fd627c0b/51e01b02-6597-45eb-8c82-19e07bdea522_rw_1920.jpg?h=056c5382751077390141fdc4ef773fdf)
The original logo for this gallery / theatre space employed a silhouette of its impressive building as its key identifier. The re-designed logo sought to retain a sense of the building, but in a purely typographical manner.
The many frosted panes of glass that form the walls of the centre result in a constant changing of light throughout the day and across the seasons — just as the activities that take place in the building also vary over time. By fluctuating the weights of a contemporary grotesque, a suite of subtly shifting master marks was created — reflecting the concept in a simple typographic solution.
............
Client: Visual Carlow Centre for Contemporary Art and Performance
Studio: Atelier David Smith. Art Direction: David Smith. Role: Design and production
Awards: IDI Overall Winner for Logo Design, 100 Archive 2015, ICAD Bronze bell
Studio: Atelier David Smith. Art Direction: David Smith. Role: Design and production
Awards: IDI Overall Winner for Logo Design, 100 Archive 2015, ICAD Bronze bell