Identity refresh, animated and printed posters and programme designed for What Next Dance Festival.
Following on from the redesign of the festival identity in 2023, the 2024 edition continued on the idea of integrating the festival title with production photography. This year, the title featured as a backdrop to the performer's movement and became part of the scene in a rehearsal room. AI was used to extend the wall and floor in the original image allowing for a greater area to display the type and more room to play with for the animation.
A mint green colour in the clothes of the performer was chosen as the primary colour for the 2024 materials and carried through into the programme design and social media assets.
Credits: Tralee Print (programme and poster printing), Matthew Dillon (animation) and Clare Keogh (main image photography).